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Works of Radical Imagination

Book cover for Meme Wars
Book cover for Meme WarsBook cover for Meme Wars

From the editor and magazine that started and named the Occupy Wall Street movement, Meme Wars lays out the next steps in rethinking and remaking our world with a new economic paradigm. Like Adbusters, the book is image-heavy and full-color throughout, and includes contributions from Nobel Prize winner Joseph Stiglitz, Paul Samuelson, George Akerlof, Lourdes Benera, Julie Matthaei, Manfred Max-Neef, David Orrell, Paul Gilding, Mathis Wackernagel and the father of ecological economics, Herman Daly, among others.

Meme Wars presents a new way of looking at our world that challenges and debunks many of the assumptions of neoclassical economics and brings to light a more ecological model. It takes into account psychonomics, bionomics, and other aspects of our physical and mental environment that are often left out in discussions of economics.

Author Kalle Lasn calls it "a textbook for the future" that provides the building blocks, in texts and visuals, for a new way of looking at and changing our world. Through an examination of alternative economies, Lasn spurs students to become "barefoot economists" and to see that a humanization of economics is possible.

Based on ideas that were presented in a special issue of Adbusters titled "Thought Control in Economics: Beyond the Growth Paradigm / An Activist Toolkit," here is a book that will continue to pave the way that the Occupy Wall Street movement began.

Check out a free pdf of Meme Wars: A Student Guide.

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Book cover for Meme Wars
Book cover for Meme WarsBook cover for Meme Wars

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“Thought-provoking and creative”

Meme Wars should be required reading for anyone wants to challenge their ideas about the modern economy and the people who champion it.”

Adbusters magazine and its editor Kalle Lasn have been at the forefront of the global resistance to capitalism exemplified by the Occupy movement. Their new book, Meme Wars: The Creative Destruction of Neoclassical Economics, uses startling images to back up its hard-hitting points.”

“The essays in Meme Wars are engrossing, exciting even. This book compels us to rethink our approaches to economics by offering critique after critique of the way the subject is written about and taught, indeed of the very conceptual categories we use when we debate about how goods are produced and distributed, services provided and resources extracted. By turns wonky and visionary, Meme Wars ... brings together a group of accomplished writers, most of them academics, who approach the world’s economic, environmental and social problems in ways one seldom finds in mainstream journalism or economics departments.”

Meme Wars is a kind of anti-textbook, which uses words and images to explore the dark spaces that surround conventional economic theory.”


Adbusters is a not-for-profit, reader-supported, advertising-free magazine with a circulation of approximately 70,000. It puts forward anticapitalist, pro-environment concerns through incisive philosophical essays, activist commentary, and advertising spoofs. Based in Vancouver, British Columbia, Canada, Adbusters' past and present contributors include Slavoj Žižek, David Graeber, Simon Critchley, Michael Hardt, Antonio Negri, Matt Taibbi, Bill McKibben, Douglas Rushkoff, Jonathan Cook, and Chris Hedges, among others.

Kalle Lasn

An internationally known documentarian and anti-consumerism activist, KALLE LASN is the publisher of Adbusters magazine and founder of the Adbusters Media Foundation and Powershift Advertising Agency. With Adbusters, he has dedicated himself to launching such social media campaigns as Buy Nothing Day and TV Turnoff Week, and to fighting legal battles for the right to access public airwaves. Much of his activism has taken the form of “culture jamming”—a term he coined and illustrated his first book, Culture Jam. Lasn, along with Adbusters senior editor Micah White and Adbusters’ 90,000-strong global network of activists, instigated the first #OccupyWallStreet event on September 17th, 2011. Lasn and Adbusters authored Meme Wars: The Creative Destruction of Neoclassical Economics. Lasn lives in Vancouver, British Columbia.